The splendor of Punjabi attire and the enthusiasm of young women have taken the boutique business to new heights. In the last seven years, this business has grown to Rs 965.58 crore, of which Rs 203.63 crore was done in 2023-24. This shine continues in 2025 as well, and according to experts, this year the boutique business can reach Rs 220-250 crore, because the demand for Punjabi suits is also increasing abroad. Amritsar, Ludhiana, Jalandhar, Mohali, Patiala and Bathinda have become the hubs of boutiques in Punjab. The government treasury received a tax of Rs 12.79 crore from this business in these years.
There are also such big boutiques, in which the range starts from Rs 50 thousand. Jewellery is also sold at the boutiques. Amritsar, Mohali, Jalandhar, Ludhiana, Patiala and Bathinda are emerging as the hubs of boutiques. Punjab has not escaped the shadow of the West. There are beauty salons to stay beautiful. There are 1591 beauty salons in Punjab that pay taxes. The maximum number of 383 salons are in Mohali, while there are 374 in Ludhiana and 134 in Jalandhar. Boutique owners in Ludhiana have done the maximum work worth 85.60 crores and in Patiala at the second number 70.93 crores. Salon business has been 56.17 crores in Mohali, 40.32 crores in Jalandhar and 18.01 crores in Bathinda. The work of a salon in Jalandhar has been 34.31 crores in a single year, while a salon in Ludhiana has done work worth 15.08 crores.
Hand embroidery business, where is it growing?
The hand embroidery business is at its peak in Punjab, especially in Ludhiana, Amritsar and Jalandhar. Muslim artisans in Jalandhar are doing fine hand embroidery. The demand for hand embroidered suits is highest in Ludhiana, where big boutiques do work worth crores annually. In Amritsar, the tradition of floral embroidery has been further enhanced by the new generation. In Jalandhar, the work of gota-patti and zardozi suits has reached 13.87 crores annually. Apart from this, the demand for hand embroidery is also increasing in Faridkot and Bathinda. These artisans are mostly from the villages and cities of Punjab, but many big boutiques also employ artisans from Uttar Pradesh, Bihar and Rajasthan. In Amritsar, the experts in floral embroidery are mostly local women, who do this work from home. In Ludhiana, zardozi and gota-patti artisans often come from Lucknow and Jaipur. Apart from this, local artisans in Patiala are giving a new color to traditional designs.
. What is the trend in suit-core sets?
Nowadays, Punjabi young women are liking floral, gota-patti, zardozi and mirror work embroidery in suit-core sets. Pastel colors like mint green, pink and dark colors like maroon, royal blue and gold are in trend. Anarkali suits, palazzo sets and straight kurtis are being demanded for core sets. Heavy lehengas and sarees are also prevalent in weddings. Young girls are also liking fusion styles, which include a western touch in Punjabi style.
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Leading role of women in boutique business
Women are leading the way in boutique business, who are not only designers but also entrepreneurs. Small boutiques in the streets and neighborhoods have provided employment to thousands of women. The government has also received a tax of 12.79 crores from this business in seven years. But the tax department caught 700 boutiques in a survey for tax evasion, in which a boutique in Mohali stole 13 lakhs. In Punjab, the boutique business has not only preserved the culture, but also become a source of livelihood for thousands of people. The passion of young women for dressing up has taken this business to the seventh heaven!
